Privacy policy

Information We Collect

Luxvino collects various categories of personal information to operate our online store, process orders, improve customer experience, and comply with legal obligations. The categories of information we collect include:

  • Order and Transaction Information: Name, billing address, shipping address, email address, phone number, order history, purchase details, and transaction records.
  • Payment Information: Payment card type, expiration date, and billing address. Complete payment card numbers and sensitive financial data are processed and stored by our third-party payment processors, not by Luxvino directly.
  • Account Information: Username, password (encrypted), account preferences, saved addresses, and communication preferences for customers who create an account.
  • Contact and Communication Data: Information provided when you contact customer support, subscribe to newsletters, participate in surveys, submit product reviews, or otherwise communicate with us.
  • Device and Usage Information: IP address, browser type and version, operating system, device identifiers, referring/exit pages, pages viewed, clickstream data, session duration, browsing patterns, and website interaction behavior collected automatically through cookies and similar technologies.
  • Marketing and Preferences: Communication preferences, promotional interests, newsletter subscriptions, and marketing consent records.

We collect this information directly from you when you place orders, create an account, subscribe to communications, contact customer support, or otherwise interact with our website. We also collect certain information automatically through cookies, analytics tools, server logs, and other tracking technologies when you visit and use our website.

How We Use Your Information

Luxvino uses the personal information we collect for the following business and commercial purposes:

  • Order Processing and Fulfillment: To process your orders, verify payment information, prepare shipments, coordinate deliveries with carriers, and provide order confirmations and shipping updates.
  • Customer Service: To respond to your inquiries, resolve customer support issues, process returns and exchanges, and communicate about your orders or account.
  • Account Management: To create and maintain your customer account, save your preferences, manage saved addresses, and provide account-related notifications.
  • Payment Processing: To process payments, verify transactions, prevent fraud, and maintain financial records in coordination with our payment service providers.
  • Website Operations and Improvement: To operate, maintain, and improve our website; analyze usage patterns; troubleshoot technical issues; optimize user experience; and develop new features and services.
  • Marketing and Communications: To send promotional emails, newsletters, product announcements, and special offers when you have consented to receive marketing communications. You may unsubscribe at any time using the link in our emails or by contacting us.
  • Personalization: To personalize your shopping experience, recommend products, remember your preferences, and tailor content to your interests.
  • Security and Fraud Prevention: To detect, prevent, and investigate fraud, unauthorized access, security incidents, and other potentially illegal activities; to protect our rights and property.
  • Analytics and Research: To understand customer behavior, analyze trends, measure the effectiveness of marketing campaigns, and conduct business analytics.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests; to enforce our terms and policies; and to protect our legal rights.

How We Share Your Information

Luxvino does not sell your personal information to third parties. We share your personal information only with trusted service providers and partners who assist us in operating our business, and only to the extent necessary to provide those services. Categories of third parties with whom we share information include:

E-Commerce and Hosting Platform

Our online store is hosted on Shopify Inc. Shopify provides us with the e-commerce platform that allows us to sell products and services to you. Your personal information is stored through Shopify's data storage, databases, and applications. Shopify may use and process your information in accordance with its own privacy policy. For more information about how Shopify handles data, please visit https://www.shopify.com/legal/privacy.

Payment Processors

We use third-party payment processors to securely process payment card transactions and other payment methods. These processors collect and store payment information directly; Luxvino does not store complete payment card numbers on our own servers. Payment processors are bound by Payment Card Industry Data Security Standards (PCI DSS) and handle payment data according to their own privacy policies and security standards.

Shipping and Fulfillment Partners

We share your name, shipping address, email address, and phone number with shipping carriers and fulfillment service providers to deliver your orders. These partners use this information solely to complete deliveries and may provide tracking updates.

Analytics and Marketing Services

We use analytics providers (such as Google Analytics) to understand website traffic, user behavior, and the effectiveness of our marketing efforts. These services may collect information about your browsing activity through cookies and similar technologies. We may also share information with email marketing platforms, advertising networks, and social media platforms to deliver targeted advertising and measure campaign performance. You can learn more about opting out of interest-based advertising in the "Cookies and Tracking Technologies" section below.

Other Service Providers

We may share information with other trusted service providers who perform services on our behalf, such as customer support platforms, survey and feedback tools, data storage providers, security services, and business analytics firms. These service providers are contractually obligated to use your information only for the purposes for which we engage them and to protect the confidentiality and security of your information.

Legal and Safety Reasons

We may disclose your information when required by law, legal process, or governmental request; to enforce our terms and policies; to detect, prevent, or address fraud, security, or technical issues; or to protect the rights, property, or safety of Luxvino, our customers, or the public as required or permitted by law.

Business Transfers

If Luxvino is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.

Cookies and Tracking Technologies

Luxvino uses cookies, web beacons, pixels, analytics tools, and similar tracking technologies to operate our website, remember your preferences, maintain shopping cart functionality, analyze website traffic, improve user experience, and deliver relevant advertising. Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly, including maintaining your shopping cart, processing checkout, and remembering your privacy preferences. These cookies cannot be disabled without affecting website functionality.
  • Performance and Analytics Cookies: Collect information about how visitors use our website, such as which pages are visited most often and any error messages. This information is aggregated and used to improve website performance and user experience.
  • Functionality Cookies: Remember your preferences and choices (such as language, region, or items in your cart) to provide enhanced, personalized features.
  • Advertising and Marketing Cookies: Used to deliver advertisements relevant to you and your interests, measure the effectiveness of advertising campaigns, and limit the number of times you see an ad. These cookies may be set by us or by third-party advertising partners.

Managing Cookies and Tracking

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive notifications when cookies are set. Please note that disabling certain cookies may affect website functionality and prevent you from using some features, such as maintaining items in your shopping cart or completing checkout.

To opt out of interest-based advertising delivered by participating companies, you may visit:

You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

Please note that opting out of advertising cookies does not mean you will no longer receive advertising; it means the ads you see will not be tailored based on your browsing behavior.

California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. This section describes your California privacy rights and how to exercise them.

Categories of Personal Information Collected

In the preceding 12 months, Luxvino has collected the following categories of personal information from California consumers:

  • Identifiers: Name, postal address, email address, phone number, IP address, and online identifiers.
  • Commercial Information: Records of products or services purchased, order history, transaction details, and purchasing preferences.
  • Financial Information: Payment card type, expiration date, and billing address (full payment card numbers are processed by third-party payment processors).
  • Internet or Network Activity: Browsing history on our website, search history, information regarding interaction with our website, emails, and advertisements.
  • Geolocation Data: General geographic location derived from IP address.
  • Inferences: Profiles reflecting preferences, characteristics, behavior, and attitudes derived from the information above.

Sources of Personal Information

We collect personal information directly from you (when you place orders, create an account, subscribe to communications, or contact us), automatically through your use of our website (via cookies and analytics tools), and from third-party service providers and partners (such as analytics providers and advertising networks).

Business and Commercial Purposes for Collection

We collect and use personal information for the business and commercial purposes described in the "How We Use Your Information" section above, including order processing, customer service, website operations, marketing, analytics, fraud prevention, and legal compliance.

Categories of Third Parties with Whom We Share Information

We share personal information with the categories of third parties described in the "How We Share Your Information" section above, including our e-commerce platform provider (Shopify), payment processors, shipping carriers, analytics and marketing service providers, and other business service providers.

Your California Privacy Rights

As a California resident, you have the following rights regarding your personal information:

  • Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you. You may request specific pieces of personal information we have collected about you, as well as the categories of information collected, sources of collection, purposes for collection, categories of third parties with whom we share information, and specific pieces of information collected.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law (such as to complete transactions, detect security incidents, comply with legal obligations, or exercise free speech rights).
  • Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under California law. See the "Do Not Sell or Share My Personal Information" section below.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to purposes permitted by law. Luxvino does not use or disclose sensitive personal information for purposes other than those permitted without providing an opt-out right.
  • Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your California privacy rights. We will not deny goods or services, charge different prices or rates, provide a different level or quality of goods or services, or suggest you will receive different pricing or quality of goods or services for exercising your rights.

How to Exercise Your California Rights

To exercise your right to know, delete, or correct your personal information, please submit a verifiable consumer request by:

  • Email: content@luxvino.shop
  • Phone: 4722455330
  • Mail: Luxvino, 509 6th St E, Tifton, GA 31794, United States

You may also designate an authorized agent to make a request on your behalf. Authorized agents must provide written authorization signed by you or a power of attorney. We may require verification of your identity and the agent's authority before processing the request.

When submitting a request, please provide sufficient information to allow us to verify your identity and locate your records in our systems. We will acknowledge receipt of your request within 10 business days and respond within 45 days, unless we notify you that we require additional time (up to 90 days total).

We cannot respond to your request or provide personal information if we cannot verify your identity or authority to make the request. Making a verifiable consumer request does not require you to create an account with us; we will only use the personal information provided in the request to verify your identity.

Do Not Sell or Share My Personal Information

Under California law, "sale" and "sharing" are broadly defined. "Sale" means disclosing personal information to a third party for monetary or other valuable consideration. "Sharing" means disclosing personal information to a third party for cross-context behavioral advertising (targeted advertising based on your activity across different businesses' websites or apps).

Luxvino does not sell personal information in the traditional sense (exchanging information for money). However, our use of certain analytics and advertising technologies may constitute "sharing" under California law when third-party advertising networks and analytics providers collect information about your browsing activity on our website for the purpose of delivering targeted advertising.

In the preceding 12 months, we may have "shared" the following categories of personal information for cross-context behavioral advertising purposes: identifiers (such as IP address and online identifiers), internet or network activity (browsing behavior on our website), and inferences (preferences and interests).

California residents have the right to opt out of the sale or sharing of personal information. To opt out of sharing for targeted advertising purposes, you may:

  • Email us at content@luxvino.shop with "Do Not Sell or Share My Personal Information" in the subject line
  • Adjust your cookie preferences through browser settings or opt out of interest-based advertising using the DAA and NAI opt-out tools linked in the "Cookies and Tracking Technologies" section
  • Enable Global Privacy Control (GPC) or similar browser-based opt-out signals (we recognize and honor GPC signals from California residents)

Please note that opting out is